The Boston Bruins have reportedly removed their signs directed at Lightning fans, something we at Bolt Prospects never wanted to happen. If you believe in them, leave them. And we definitely think attacking the B's marketing department was not the best response.
Did we find the ones going after fans specifically offensive? Sure. Mostly because Lightning fans are tired of biases against ALL southern market teams and the myth that there are no fans in Tampa. We're not the Panthers. Check the stats, check the records, check out the fact the Lightning were a mere two spots behind Boston in average attendance this year (Boston was 16th - it's not our problem they play in a Lil' Tykes Funhouse). At any rate, here's one of the BP Forum's responses to their "Bigfoot. Loch Ness Monster. Lightning Fans." sign.
This photo was taken during the Stanley Cup Finals in 2004, in Game 7, a game the Lightning won 2-1 to claim the Stanley Cup. We'll provide a link here for fans of some teams that haven't seen one in a couple generations: Missing in Boston
If you have anything in response to the Bruin's signs, please post in our forum. The best ones will be moved to the front page.
The Calgary Flames today decided to remove the "Acting" tag from former Lightning General Manager Jay Feaster's title, naming him the team's full-time General Manager. BoltProspects has been very fortunate over the years to have the support and cooperation of many wonderful people in the sport of hockey, but none was as important or as generous in the early years of the website as Jay Feaster. He truly is one of the nicest and most honest people in professional sports today, and we wish him all the luck in the world in Calgary, with the obvious caveats when the Flames play the Lightning.
... he's a Lightning fan. And been one longer than most B's fans have liked the yellow and black, according to the Boston Globe.
(Thanks to ChaseSpace from our glorious messageboards for this photo of Bigfoot/Boltfoot/Mike Smith.)
Nevermind the fact the Lightning beat the Bruins in attendance 5 out of the last 8 seasons. Nevermind the fact the attendance spread was less than 300 per game between the two teams this year (yes, yes, we know the Bruins play their games in a shoebox that doesn't seat nearly as many people as the Forum). Nevermind the fact tickets for Game 3, Game 4, and Game 6 in Tampa sold out in minutes today. Congratulations to the Bruins marketing department for racing head long into the gutter by playing the elitist Northern hockey fan card, thereby reducing a proud Original Six franchise to the level of a third rate sports radio lunkhead trying to drum up ratings by appealing to the lowest common denominator.
It's on, now.
I realize the NHL has spent a lot of time and money in marketing Alexander Ovechkin as the Russian Magic Johnson to Sidney Crosby's Larry Bird. I also realize that Ovechkin is one of the 2 or 3 purest goal scorers in the NHL today, right along side the likes of the Lightning's own Steven Stamkos and the enigmatic Ilya Kovalchuk of the Devils. However, what I hope the Lightning's sweep of the Capitals proves to the hockey world, and whatever Madison Avenue agency is driving the NHL's marketing strategy, is that you cannot build one half of a league's marketing strategy around a player who simply does not play the game the right way and therefore cannot lead his team anywhere near a championship.
There's a lot that's been said about Ovechkin's "passion" for hockey and his "passion" for scoring goals. Is it a "passion" for hockey? Or is it a "passion" for drawing attention to Alexander Ovechkin? Is it a "passion" for scoring goals that causes this young man to disrespectfully show up his opponents every time he scores? Remember the hot stick? First off, let me say, I savor the fact that some of our guys like Martin St. Louis and Ryan Malone were able to issue a check for payback, in full, for that disgusting act from just a little over 2 years ago. But let me also say, how asinine is it that a league builds half of its entire marketing strategy around a player who cares more about individual scoring accolades in the regular season, as shown by that stupid, choreographed routine in 2009, than he does about winning a championship?