Since the Lightning's new logo unofficially leaked on the internet a couple of days ago there's been a groundswell of outrage in the Lightning fan base. I hate to divert from the primary focus of the website which is covering prospects to talk about fashion issues, but seeing as this is the identity of the franchise we're talking about, I understand why passions are riding high amongst the fan base. And, seeing as Erik Erlendsson posted it on his blog, I figured he gives us professional cover to do so as well.
In my opinion, the logo itself isn't terrible. The font on the text is tragically cartoonish though, like they came straight out of the old Batman television series and Adam West and Burt Ward just "Bam, splat, bort, biffed, Tampa Bayed" a bad guy. It's HORRIBLE. It's way too childish and too kitschey. It's hard to take that logo seriously as a result.
For my money I've always loved the Lightning's secondary logo with the silhouette of the state in the background. I've always thought that was the classiest part of the Lightning's uniform. Give me jet black jerseys (like the Springfield Falcons' home jerseys with some simple blue trim around the waist, maybe even have the same white old school lace ties in the front too), jet black pants with the lightning bolts on the side, and jet black socks and switch the primary and secondary logos in order on the hierarchy and that's the uniform I would want. Simple, elegant, fierce. You know when they say "(Insert name of color here) is the new black." When they say that I always wonder why not just go ahead with black? It worked for Spinal Tap with their album cover on Smell the Glove did it not?
Kidding aside, what do you all think? The new logo designs are posted after the jump.